Wander Alone Case Study
Overveiw
In this project, my team and I designed a travel planning web application that consolidates bookings into one platform, making trip organization easier and more convenient—especially for solo travelers.
My Team
Meet my team member for this project!
Jay Arora
Project Manager
Jackie Spero
UX Designer
Ariel Zhong
UX Designer & Data Researcher
Problem Statment
This project aimed to empower solo travelers by addressing safety concerns and isolation through a community-driven platform that offers personalized recommendations, seamless planning tools, and curated local activities.
Our Users
Our user is mostly target to women who want to do a solor travel and meet a new people duing the traveling. with the most safety concern and research help our user to more enjoy on the whole trip.
User Interview Process
We conducted interviews and surveys with five women—both experienced and first-time solo travelers. Our research revealed that while domestic travel felt relatively safe, concerns about safety, unfamiliar environments, and language barriers made them anxious about traveling alone abroad. These concerns often discouraged them from pursuing solo travel internationally.
User Flow
The user flow was designed to centralize trip details and streamline navigation, with features like a 'Save for Later' option that allows users to easily store and access flight and lodging choices with clear, intuitive labels.
Ideation Process
After finalizing the user flow, we created wireframes in Figma to plan the page layout and strategically incorporate key features.
Mid Fidelity
After completing the wireframe, our team moved to the mid-fidelity stage, adding images and color to make the design feel more like a real website.
Usability Testing
Following mid-fidelity usability testing, users suggested changing the button color and adding an icon to represent the 'Save' feature. We incorporated this feedback and updated the wireframe accordingly.
Design Fixes
Prototype
This final prototype demonstrates how the website functions and guides users through its core features and interactions.
Outcoming
The project concluded with a deeper understanding of the key barriers preventing women from traveling solo—primarily safety concerns and unfamiliar environments. Through interviews and surveys, we confirmed the need for a platform centered on trusted connections, streamlined planning, and safety features. This experience highlighted the importance of addressing emotional needs like anxiety and trust alongside functional design. Future iterations could further enhance trust through verified communities, emergency tools, and localized support.
